Brazilian Blowout

A smoothing treatment for frizz-free, manageable hair that lasts up to 12 weeks.

Pricing. All starting prices and durations live on our Service Menu. We keep one source of truth so prices never go stale.

What This Service Includes

Original Brazilian Blowout formula applied section by section.

Sealed in with controlled heat to lock the treatment into the cuticle.

A blow-dry so you see how smooth your hair will sit going forward.

Sulfate-free home routine to keep the smoothing intact.

Strength preference, hair texture, and what you want the daily routine to look like after.

Clarifying wash so the treatment binds evenly.

Section by section, heat-sealed in. Comfortable, no harsh fumes.

Blow-dry to see the finish, plus product picks to extend the result.

All stylists. Meet the team to choose your stylist.

How long does a Brazilian Blowout last?

8 to 12 weeks for most hair types. The treatment fades gradually rather than ending suddenly.

Will it make my hair stick-straight?

No. Brazilian Blowout smooths frizz and reduces drying time, but keeps your natural texture. Curls become softer and more defined, not straight.

Is it damaging?

The treatment strengthens the cuticle and is considered restorative for many hair types. It is not a chemical straightener like a relaxer.

Can I color my hair before or after?

Color first, then Brazilian Blowout 2 weeks later. Color after also works. Talk to your colorist on sequencing.

How should I wash my hair afterward?

Sulfate-free shampoo only. Sulfates strip the treatment and shorten how long it lasts.

How long does the appointment take?

About 2 hours start to finish. Block off an afternoon.

Looking for related services? See our full Hair Color page or browse the complete service menu.

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